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Conversational Power of Talkative People
Celebrity personalities like Ashton Kutcher, Lady Gaga, and Kim Kardashian are developing marketing partnerships with brands in hopes of driving word of mouth conversations. As the “President of Pop...
View ArticleIf a Tweet Falls in Cyberspace and Nobody Reads It, Does It Still Make an...
“For an ad to be effective, it must first be seen and read.” This observation was made a century ago by the advertising research pioneer, Dr. Daniel Starch, in his 1906 book, Advertising: It’s...
View ArticleHow Social are Social Media, Really?
There have been some interesting studies recently about social media which raise some interesting questions for advertisers. In late March came a study from Yahoo, which reported that 50% of all tweets...
View ArticleWhat’s the Biggest Online Source to Drive Word of Mouth? The Answer Might...
With the meteoric rise of social networking, marketers can be forgiven for thinking that word of mouth equals social media. This is wrong on two counts. Firstly, the overwhelming majority of word of...
View ArticleWhy Zappos’ Tony Hsieh Dislikes Social Media, Despite 1.8M Followers on Twitter
The CEO of Zappos Tony Hsieh has 1.8 million followers on Twitter. In many marketing circles, he is something of a Twitter god, using the Twitter feed to promote Zappos and his way of thinking about...
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The Liberal Bias of the Twitter Audience
By Ed Keller A recently released Pew study declared, “The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys.”...
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Week Three: Top Ten New Fall TV Shows with the Most Word of Mouth Buzz
For the third week in a row, Ad Age is taking a broad view of the “social buzz” surrounding the fall TV season’s new shows and listening in on “real world” conversations — not just what you see on...
View ArticleCBS Cites Keller Fay WOM Rankings in Facebook/Twitter “Social TV” Debate
David Poltrack, Chief Research Officer at CBS, says that Facebook has significantly better Social TV data than Twitter and Nielsen, and Social TV and second screens open up billions of dollars in new...
View ArticleTwitter and Facebook Wield Little Influence on TV Watching
By VINDU GOEL April 10, 2014, 7:00 AM on the New York Times Social Blog at:...
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Social TV: Juggernaut or Overhyped?
By Ed Keller The relationship between social media and TV is of considerable interest to media owners, agencies, and brands. Twitter is investing heavily to buy social media monitoring companies, and...
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